Astriva Labs
Astriva Labs

WorkBrand & Digital Growth

Auntie Munaver's Café

Karachi's trusted bakery brand stepping into a full coffee and bistro experience. Astriva has been the marketing partner from the very first decision, not brought in after the fact.

  • Client Auntie Munaver's Café
  • Category Launch marketing and 360° social management
  • ServicesMarketing, Branding

The challenge

Auntie Munaver's is already a name Karachi knows — a bakery brand with multiple branches and years of trust behind it. The café concept in DHA Phase 8 was its first move beyond baked goods, and it needed to feel fully realised on day one instead of assembled piece by piece.

What Astriva delivered

  • Menu design and the packaging it is served in
  • Pre-launch and opening event direction
  • Influencer selection and management
  • Direction of every product shoot
  • Ongoing 360° Instagram and Facebook management

In context

Rather than just running an Instagram account, we built the launch from the ground up: designing the menu itself, the packaging it is served in, the pre-launch and opening events, the influencers we brought on board, and directing every product shoot.

Supported outcomes

  • Brand felt complete at launch rather than assembled over time
  • One partner responsible for the whole digital presence
  • Continuing relationship since the first decision

“Astriva has been with us since day one, they built this launch like it was their own brand.”

Hadi Dadabhoy · Owner, Auntie Munaver's Café
Start a similar project
PreviousScentVaultAll work

Related work