WorkBrand & Digital Growth
Mukhtar Group soap launch
for Mukhtar Group of Companies · Pakistan
Marketing strategy and Instagram launch content for Mukhtar Group's new soap brand, building a presence from day one.
The challenge
A new consumer brand from an industrial group needed a launch that established it quickly and built an engaged audience from a standing start.
What Astriva delivered
- Go-to-market and launch strategy
- Instagram content production
- Community building from launch
In context
We managed the digital launch for the new soap brand: the marketing strategy and the content for its Instagram launch, establishing a market presence and an engaged community from day one.
Supported outcomes
- Brand launched with a coherent digital presence
- Awareness built from day one
- An engaged audience at launch
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